Lager has long been known to augment reality, normally lending sex appeal to nearby members of the opposite gender (or the same gender, depending on the amount of lager). But Stella has gone better with an iPhone application that paints the company's logo onto the outside of buildings where the brew can be found.

This is definitely the best bar/liquor related iPhone app - much better than the ones for Budweiser or Heineken.

What's more, it's a concept that can be replicated successfully by others - imagine being able to find the closest McDonalds/Subway, ATM, Hospital/Chemist, Supermarket, Gas station... the list is endless.

And this is also why Google Goggles is going to be HUGE!

P.S. Have always loved The Register for adding zing to whatever they write