Case Study: Domain Name Typos + Domain Advertising = Great Campaign
More than 67% of global Internet users arrive at web sites through Direct Domain Navigation, making domain names an awesome medium for advertisers to reach their target market. (Domain Advertising’s nailed this concept here).
Here’s a great example that demonstrates the effectiveness of direct domain name advertising, specifically advertising on parked pages (domain names that have no websites for the uninitiated). It’s well targeted, it’s a creative approach (even for direct domain navigation advertising), it’s cheap(er) (more so in this case because they’re all .co.il domains) and, while I’d like to see actual stats in terms of number of site visits, coupon redemptions, etc., it’s apparently worked well.
