Achint's blog

< temporary text till persistent perfection paralysis passes =) >

So surreal | Swimming in the Jellyfish lake - Palau [added to bucket list]

Sometimes nature can be more surreal than any fiction. Filmmaker Sarosh Jacob took this vivid video at Jellyfish Lake in the Republic of Palau.

"Twelve thousand years ago these jellyfish became trapped in a natural basin on the island when the ocean receded," Jacob explains. "With no predators amongst them for thousands of years, they evolved into a new species that lost most of their stinging ability as they no longer had to protect themselves.

"These fascinating creatures survive by sharing a symbiotic relationship with algae that live inside of them. At night, the jellyfish go down to the depths of the lake where the algae feed on nutrients. During the day, the jellyfish come back to the surface and follow the sun across the lake in a massive migration. The algae convert the energy of the sun via photosynthesis into a sugar that feeds the jellyfish."

P.S. Added to the bucket list!!!

Tripadvisor's new FB App - immaculate execution

You just have to give it up to Tripadvisor. This is by far the coolest FB app I’ve come across in so long – the concept/idea is simple but the execution is just phenomenal.

The entire process from start to finish, including adding the pictures, selecting the music (with some really intuitively selected recommended music) to motivating sharing – all done so smoothly, it’s 100% painless.

P.S. Mizaan Lokhandwala, we totally killed it on this one =)

Talk on Online Reputation Management

And I'm Finally putting up my prezi on Online Reputation Management.

It's been pretty rewarding taking this speaker session for #DVCamp participants (thanks Pradeep). It's always insightful talking to fellow Marketers / Brand Managers / Entrepreneurs from various companies (Tata, Crossword, Nokia, O&M, and others whose names I can't recall anymore) about ORM, the starting blocks, tricks of the trade, etc. Some comments/questions made me go back and tweak the prezi, some live examples became case studies, and some thoughts actually made me go back and experiment with new ORM strategies =).

In any case, bear in mind that this is a very basic version of what a talk on ORM needs to be - it's almost a teaser to the actual science - but it still gives a pretty good overview. Obviously, there are bits that need to be presented, and so when viewed independently, it may have some gaps. But feel free to add your questions in the comments below and I'll try my best to answer them here. 

P.S. Ankita and Lavin - this was fun =)